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substanceqi

Innovative creative research

Providing Deep Understanding of the Complexities of Human Behaviour

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what we do

We work on the stage of Market Insight and play a significant role in progressing company performance.

 

Fusing industry knowledge and intelligence with customer motivations and drivers.

how we do it

With Director involvement at every stage we build relationships, inspire people, and make research stimulating for everyone involved.

We bring an open, collaborative attitude to all projects and breathe life into the most prosaic of topics.


From problem curation to solution, we challenge assumptions and unpack the truth.

broad range of experience

Exploratory

Qualitative

Quantitative

Evaluative

Innovation / NPD
Branding
Ethnographic Immersion
Equity Drivers
Sensory Testing
Customer Experience
B2B Relationships
User Experience
Design
S.P.A.M
Product Testing