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what we do

Substance QI is a Market Insight Consultancy that fuses industry knowledge and intelligence with customer motivation and drivers


With Director involvement at every stage we build relationships, inspire people and make research stimulating for everyone involved.


We bring an open, collaborative attitude to all projects and breathe life into the most prosaic of topics.


From problem curation to solution, we challenge assumptions and unpack the truth.


We get involved!


At Substance Qi our methods and discoveries are rooted in the real world.


From the deep exploration to an instant evaluation we navigate the problem and pinpoint the direction.


User Experience

Purchase Motivations

Concept Development

New Product Development

Advertising & Communication

Image & Reputation

Customer Satisfaction

Packaging Innovation

Market Testing

Acquisition & Retention

Cost Reduction

Employee and Staff

Stakeholder Engagement

Corporate Affairs

Supply Chain Efficiency

Here are some examples of different tailored approaches we have developed. Click on the icons to learn more...

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