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how we do it
We believe in adopting methodologies that maximise engagement and enhance the quality of output
At Substance Qi our methods and discoveries are rooted in the real world.
From the deep exploration to an instant evaluation we navigate the problem and pinpoint the direction.
Sometimes this will be tried and tested techniques. On other occasions, a custom built digital methodology is required.
Knowing what to do with the raw material is where good agencies shine.
Exploratory
Qualitative
Quantitative
Evaluative
Innovation / NPD
Branding
Ethnographic Immersion
Equity Drivers
Sensory Testing
Customer Experience
B2B Relationships
User Experience
Design
S.P.A.M
Product Testing
Services
Fusion Days
Interactive Forums
Co-creation Workshops
Orientation Studies
Stakeholder Assemblies
Guerrilla Interviews
Ethnographic Immersion
Focus Groups
Depth Interviews
Mystery Shopping
Customer Journeys
Telephone
Online
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