substance-qi-logo-green.png

how we do it

We believe in adopting methodologies that maximise engagement and enhance the quality of output

SQI ICONS (11).png

At Substance Qi our methods and discoveries are rooted in the real world.

 

From the deep exploration to an instant evaluation we navigate the problem and pinpoint the direction.

Sometimes this will be tried and tested techniques. On other occasions, a custom built digital methodology is required.

 

Knowing what to do with the raw material is where good agencies shine.

Exploratory

Qualitative

Quantitative

Evaluative

Innovation / NPD
Branding
Ethnographic Immersion
Equity Drivers
Sensory Testing
Customer Experience
B2B Relationships
User Experience
Design
S.P.A.M
Product Testing

Services

Fusion Days

Interactive Forums

Co-creation Workshops

Orientation Studies

Stakeholder Assemblies

Guerrilla Interviews

Ethnographic Immersion

    Focus Groups

    Depth Interviews

SQI ICONS (12).png

    Mystery Shopping

Customer Journeys

Telephone

Online