Our client operated in a market which was not known for its brand innovation. They had had little success in transferring their strong brand values to other product categories
Through the use of creative immersion sessions and utilising our unique Adoption model we were able to measure where the brand had most potential for connection. What did the brand gain and lose by entering into specific territories
The project identified the relative weight of the 4x A’s; Adopt/Adapt/Adjust/Alter that were required to successfully enter new categories.
Branding
Brand Stretch
Line Extensions
Making the most of what you've got
With Director involvement at every stage we build relationships, inspire people, and make research stimulating for everyone involved. Email Kevin Stanfield : kevin.stanfield@substanceqi.com
