Innovation - Fusion Days – FMCG

The Category Team was under time pressure to deliver new product ideas. They wanted to have a more ‘hands on experience with their customers but one that produced actionable results.


We therefore devised for them a series of Fusion Days. These blended consumer co-creation sessions with client workshop sessions. Initially to better understand needs – then to generate a wide range of possible products - and finally to refine these down to a few realistic possibilities. The team members then presented the final concepts to consumers in a Dragon’s Den’ style pitch!


After just 2 days the Category Team had achieved a far greater understanding of their customers and developed several product ideas with real potential that they could confidently drive forward.


Innovation/NPD

  • Loads of Stuff

  • Future Gazing

  • Concept Testing

  • Proposition Assessment

  • Blank Sheet of Paper Briefs

  • Sexy Insurance

  • Bank Accounts

  • The Weird and Wonderful

With Director involvement at every stage we build relationships, inspire people, and make research stimulating for everyone involved. Email Kevin Stanfield : kevin.stanfield@substanceqi.com