The Category Team was under time pressure to deliver new product ideas. They wanted to have a more ‘hands on experience with their customers but one that produced actionable results.
We therefore devised for them a series of Fusion Days. These blended consumer co-creation sessions with client workshop sessions. Initially to better understand needs – then to generate a wide range of possible products - and finally to refine these down to a few realistic possibilities. The team members then presented the final concepts to consumers in a Dragon’s Den’ style pitch!
After just 2 days the Category Team had achieved a far greater understanding of their customers and developed several product ideas with real potential that they could confidently drive forward.
Innovation/NPD
Loads of Stuff
Future Gazing
Concept Testing
Proposition Assessment
Blank Sheet of Paper Briefs
Sexy Insurance
Bank Accounts
The Weird and Wonderful
With Director involvement at every stage we build relationships, inspire people, and make research stimulating for everyone involved. Email Kevin Stanfield : kevin.stanfield@substanceqi.com
